Pros of Digital Licensing
E-commerce has become a huge and hit business in the Internet platform. Online delivery of any digital content like music, movies and video clips is the core of E-commerce and online marketing. The selling of products over the Internet is beneficial since there is no existing clerk at the sale point. It allows the business to expand their market to a wide range of consumers without having a large operation cost.
By definition, a license allows someone to use, resell and copy an item such as digital content. Getting a license to use protected copyrighted material is vital. It permits the user to gain access to any protected digital material. Licensing is at the center in digital content marketplace. It is a lawful means since the content owners have the influence in the value of their assets. The different interested networks can acquire essential contents in revenues and market consumption.
The benefits of digital licensing are as follows: (1)the copyright holders can protect their information so that their electronic media will be spare from any form of piracy, and (2) the manufacturers of any electronic technologies can be given their due compensation and give assurance that their technologies are not pirated.
In addition, there are 3 facts about digital licensing. First, the labels and publishers license separately. With streaming, the digital service provider needs to get a license to cover label’s recording rights but excluding the permission to exploit the song rights. So, they need to get two licenses from both the labels and publishers to be able to sort the sets of music rights. Next, a stream exploits reproduction and performing rights. Therefore, a need of two licensed must be meet to cover the song rights. Third, the revenue share of streaming is based on consumption share.
But digital licensing is not limited to music, movies and videos rather it can also be about driver’s and plate license of a car or in software. This time you can book bus tickets here as an easy-pie thing to do via digital licensing. Digital licensing does not become advantageous to the content owners but even to the consumers through having a comfy and stress-free life.
If you are a copyright owner of a work such as an article, blog and vlog posts, or a photograph, you must get a license to make money out from it by permitting others to use it. Thus, if you are a content owner of an article, blog posts or a picture, you can make money out from it by authorizing others to use it but first you must be able to get a license.
As a closing note, ensuring that a digital content is legally licensed is already a big task. It involves understanding, knowledge in explaining the terms clearly and getting a support from the upper management.
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